Appsumo.com hit one out of the park with their cool, funny, updated sales page design. Chris Brogan does an excellent job of highlighting all the various ways that the appsumo team is awsome at sales pages!

The actual design and construction of the sales page is of the utmost importance for conversions, it is a place where you need to spend a great deal of time and resources once you are at the point where you have validated your startup idea.

Great design and a strong push towards a desired action = better sales.

I know I’ll be incorporating a lot of AppSumo’s clever tactics for all my sales pages.

Adam